亚马逊翻译题

核心提示HACK #1When setting up a listing in Seller Central, use the Subject Matter field to get additional backend keywords. Mos

HACK #1

When setting up a listing in Seller Central, use the Subject Matter field to get additional backend keywords. Most experts recommend putting your best keyword phrases in these five fields

在卖家中心上传listing时,使用主题字段获取其他后端关键字。大多数专家建议把你最好的关键词短语放在五行当中。

HACK #2

Consumable products are some of the best to sell. Try to find products that run out every month or two and customers have to re-order. Sign up for Amazon’s Subscribe and Save program with these and watch your sales start climbing faster.

消费品是最畅销的产品之一。试着找一些每个月或两个月客户都必须再次订购的产品。注册亚马逊定期订购和优惠计划针对日用消费品的一种特殊订购方式,如美容、日杂食品、保健、办公文具等,这几类都是每个家庭需要经常使用和购买的。亚马逊S&S定期订购的周期可以任选1-6个月,而且美国境内免费邮寄,其价格一般是普通订购方式价格的8.5折,能节约15%。在S&S订购后,会根据你的订购周期,定期给你发货)。观察销售的快速增长。

HACK #3

Use gen.video to upload videos to Amazon Video Shorts so they appear on your listings. Have influencers create them, or create them yourself. Use one of your last image spots and/or a bullet point to tell customers to be sure to scroll down and watch the video for more information about your product.

使用gen.video将视频上载到Amazon视频短片,使其显示的listing前台页面当中。让有影响力的人制作它,或者自己制作。最后一张图片或者五行当中的一行中向客户说明一定要向下滚动并观看视频以了解有关产品的更多信息。

HACK #4

The best free tool for keyword research is Sonar-tool.com. The most accurate paid tool is Cerebro. Most tools are just guessing, and can be way off. These two third party tools are the only ones you should pay attention to if you one want one free tool and one paid tool for research.

关键字研究的最佳免费工具是sonar-tool.com。最准确的付费工具是Cerebro。大多数工具只是猜测而已,而且可能是错的。如果你想要一个免费的工具和一个付费的研究工具,这两个第三方工具是你唯一应该注意的。

HACK #5

When you first launch a product you should giveaway enough units using a search-find-buy or a Store-front URL with your keyword in it to beat the 5th place competitor for the first week of launch. Cerebro is the best tool to use to determine how many units this is.

当你第一次推出一款产品时,你应该通过搜索、查找,购买或店铺前台的URL链接来提供足够的产品,从而在产品发布的第一周打进第5页。Cerebro将会是决定多少应该送多少个产品的最好的工具。

HACK #6

List in much lower volume, less competitive category to scale to number #1 faster because your sales will exceed those products. Thus earning you the Best Seller Badge and higher rank..

以更低的价格,选择一个竞争小的类目,迅速占领第1名的位置,你的销售额将会超过这些产品。这将会为你带来BS的标签和更高的排名。

HACK #7

In some categories, you can use the ‘Fabric Type’ field in the backend of Seller Central to get a sixth bullet point to appear. It will appear at the top of your other bullets.

在某些类目中,可以使用Seller Central后端的“Fabric Type”字段显示第六个要点。它将出现在bullets point的顶部。

HACK #8

Add relevant emojis to the subject line of your email follow-ups and watch the open rates increase significantly.

在邮件跟进的主题行中添加相关的emojis,并观察开放率的显著增加。

HACK #9

Use the Twitter social share link for you product when linking back to your listing from your Facebook Group, own website, etc. That link has been shown to have extra ranking juice.

当从你的Facebook群组、自己的网站等链接返回到你的Listing页面时,使用Twitter的社交分享链接作为你的产品。该链接显示具有额外的排名。

HACK #10

Your main image is critical in determining how many people click through to your product listing page. If you product has parts or pieces, spread them out in the photo to make it look like they are getting more. Or use the items to spell out a word. For example, if you are selling dog treats, use the inpidual treats to spell out the word ‘DOG” above your main product in the photo. It will help stop scrollers in their tracks and generate curiosity

主图像对于有多少人点击产品列表的页面至关重要。如果你的产品有零件或碎片,把它们放在照片上,让买家感觉自己会得到更多。或者用这些项目拼出一个单词。例如,如果你卖的是狗粮,请使用单独的食物在你的主图上面拼出“狗”这个词。它将有助于停止买家的滚动条并生成好奇心。

HACK #11

The Amazon’s Choice badge is based on the best converting product for a certain keyword. It only appears if that keyword is searched for and you are the best converting recently. You can get this badge by getting people to Add to Cart straight from search without seeing the listing: https://www.amazon.com/gp/aws/cart/add.html. Send people to link from Adwords and Facebook and outside sources. They don’t need to buy. Amazon’s Choice is what Alexa will recommend if someone asks about a product using that keyword.

亚马逊的Choice徽章基于某个关键字的最佳转化产品。

仅在搜索该关键字并且您最近转换最好的情况下才会显示。

您可以通过使人们直接从搜索中添加到购物车而无需查看清单来获得此徽章:

https://www.amazon.com/gp/aws/cart/add.html。

派人从Adwords,Facebook和外部来源进行链接。 他们不需要购买。

如果有人使用该关键字询问商品,Alexa会推荐Amazon's Choice。

HACK #12

Pay attention to the "Refine by" filters on the left side of Amazon search results page. These filter includes generic attributes such as material, size, weight, brand, seller but can also include item/category specific refinements such as if product is natural/organic, wireless, portable etc. Most of these attributes come from "More details" tab/section of add a new product. So the more attributes you fill-in while setting up a listing the better. Leaving them blank means you are risking your product not showing up when customers use "refine by" filters.

注意亚马逊搜索结果页面左侧的“Refine by”。这些过滤器包括一般属性,如材料、尺寸、重量、品牌、卖家,但也可以包括特定于产品/类别的改进,如产品是天然/有机的、无线的、便携式的等。这些属性大部分来自添加新产品的“更多详细信息”部分。因此,在设置列表时填充的属性越多越好。将它们留空意味着当客户使用“优化”过滤器时,您的产品将面临无法显示的风险。

HACK #13

When placing PPC bids on Amazon, try going up a few cents. Most people will bid .75 or .80 for example. Make your bid a few cents more to outflank them, like .78 or .84HACK #14If you have access to Vendor Central or know someone who does, you can give them your ASIN and a video and they can have it show up as the last image on your listing. Amazon rarely double checks if the ASIN is actually one they sell.

在亚马逊上竞价PPC时,试着上涨几美分。例如,大多数人会出价.75或.80。再出价几美分就可以绕过他们,比如.78或.84如果你有权访问Vendor Central或认识某个有权访问的人,可以给他们一个你的asin和一个视频,他们可以让它显示在listing的最后一个图片上。亚马逊很少重复检查asin是否真的是他们销售的。

HACK #15

Use www.usaimportdata.com orPortexaminer.com or panjiva.com to discover how much your competitors are importing, how often, and the factory they are using. You can also do a search by product name to find factories without using Alibaba or other sourcing sites

使用www.usaimportdata.com或portexaminer.com或panjiva.com来了解竞争对手的进口量、频率以及他们使用的工厂。您也可以按产品名称进行搜索,在不使用阿里巴巴或其他采购网站的情况下查找工厂。

HACK #16

On a listing with variations, put different title on each child so you can take advantage of the weight of the title on the keyword ranking algorithm

在有变体的listing中,为每个子体添加不同的标题,这样就可以在排序算法中利用标题的权重关键字。

HACK #17

If you are having trouble getting Amazon PPC to work on a keyword you are targeting, use Facebook ads or your list in conjunction to get a couple sales with the two-step store-front url with the keyword embedded in the link. After a few days, Amazon will often start showing your ads for that keyword now since a couple sales signaled that it is relevant.

如果你在亚马逊PPC上处理要定位的关键词时遇到困难,可以使用Facebook广告或结合链接中嵌入的关键词和两步商店前台的URL链接来获得一些销售。几天后,亚马逊会经常开始显示你的广告关键字现在,因为一些销售人员表示,这是相关联的。

HACK #18

For better results with your images and to maximize the space allowed, don’t use an aspect ratio of 1x1 as everyone does when cropping , but use an aspect ratio of 1.3 x 1 instead.

为了获得更好的图像效果和最大化允许的空间,不要像每个人在裁剪时那样使用1x 1的纵横比,而是使用1.3 x 1的纵横比。

HACK #19

If you get a 1-star product review and want to push it down the page, look at your Seller Feedbacks. Sometimes customers mistakenly put a good product review there. Email them through Amazon’s email system thanking them for their kind words, and ask them if they would be so nice as to post it as a product review so more people will see it. You can even cut and paste it for them in the email so they do not have to re-type it and include a link to the product review page for your product. Do not incentivize this or ask them to change anything. Just ask them to post in the correct place. about 50% will do it if you ask nicely. This will get some good real reviews at the top and push down the 1-star review.

如果你得到了一个一星的产品评论,并想把它推到下一页,看看你的卖家反馈。有时客户错误地把一个好的产品评论放在那里。通过亚马逊向他们发送电子邮件,感谢他们的好话,并询问他们是否愿意将其作为产品评论发布,以便更多人看到。您甚至可以在电子邮件中为他们剪切和粘贴它,这样他们就不必重新编辑,并且包含一个可以直接进入产品评论页面的链接。不要鼓励或要求他们改变任何事情。让他们在正确的地方发布。如果你问得好,大约50%的人会这么做。这将在顶部得到一些很好的真实评论,并把一星级评论往后推。

HACK #20

Say you want to direct people to your website for instruction videos or more info. But Amazon doesn't allow your website URL directly in customer emails sent through their platform. Instead, direct users to you public Amazon profile page, where Amazon has yourwebsite address published. On your profile page, you can also set up social media links so they can get to Facebook, Twitter, Instagram, etc. directly from Amazon

假设您想引导人们访问您的网站以获取指导视频或更多信息。但是亚马逊不允许直接通过他们平台在客户的电子邮件中包含你的URL链接,然而,直接用户到你的公共亚马逊简介页面,在那里亚马逊发布了你的网站地址。在你的个人资料页面上,你也可以设置社交媒体链接,这样他们就可以直接从亚马逊上访问Facebook、Twitter、Instagram等。

HACK #21

Create a General/Abstract Brand Name i.e Tom Smith’s Pets. Create an FBM Listing - Any Product. Get 100 Fake Abstract Reviews with no details - nothing about the product. Switch listing to FBA and it will become inactive.Add it as a variation to a product you’re launching . All reviews should transfer

创建一个通用/抽象的品牌名称,即汤姆·史密斯的宠物。创建FBM列表-任何产品。得到100个虚假的抽象评论,没有细节-没有关于产品。将listing切换到FBA,它将变为非活跃状态。将其作为变体添加到正在发布的listing当中。所有评论都应该被转移

HACK #22

To determine what might be the best category to place your new product in, go to Amazon.com and enter your main keywords. On the left side bar you will see the most common categories. Create a listing under one of those categories. This will increase your chance to perform well in Amazon Sponsored Product Ads.

要确定将新产品放在哪个类别中最好,请访问amazon.com并输入主要关键字。在左侧栏中,您将看到最常见的类别。在其中一个类别下创建一个listing。这将增加你在亚马逊赞助的产品广告中表现出色的机会。

HACK #23

Monitor your reviews so you can get notified of negative reviews quickly. There are services like www.reviewmonitoring.com and www.bqool.com that can help with this.

监控你的评论,这样你就可以很快得到负面评论的通知。有www.reviewmonitoring.com和www.bqool.com这样的服务可以帮助解决这个问题。

HACK #24

Go through your competitor’s storefronts to see what else they are selling. You can often find many successful products like this.

浏览竞争对手的店面,看看他们还卖什么。你经常能找到很多这样的成功产品

HACK #25

You can learn a lot about your competitors by spying on them using their store-front name. Just go to www.marketplacepulse.com/Amazon/usa/Username and replace the Username with their store-front name. You can find out when they started selling, how they rank, all their brand and price points, any other names they have used and other sellers similar to them .

你可以通过使用竞争对手的店铺名称名称监视他们来了解他们。只需访问www.marketplacepulse.com/amazon/usa/username并用他们的店铺名称替换Username。你可以知道他们什么时候开始销售,他们的排名,他们所有的品牌和价格点,他们使用的任何其他名称和其他类似的卖家。

HACK #26

Use ClickBank to promote your products. If you offer a good commission there are hundreds of people that will market your product if they think it will sell well.

使用ClickBank来推广您的产品。如果你提供一个好的佣金,他们认为它会很好地销售的话,有数百人会营销你的产品,。

HACK #27

Take a photo of a competitor or from a sourcing site like Alibaba and upload it to Google Image Search to find other competitor’s, similar products, and different places to source.

拍一张竞争对手的照片或从阿里巴巴这样的采购网站上传到谷歌图片搜索,以找到其他竞争对手的、类似的产品和不同的来源地。

HACK #28

Test your product idea by creating listing Merchant Fulfilled, has to be same product as your competitor. When someone orders from your - order from your competitor and enter your customer's address as a delivery address.

通过创建Merchat Fulfilled listing来测试产品,必须是与您的竞争对手相同的产品。当有人向您的竞争对手订购时,输入您的客户地址作为交货地址。

HACK #29

If you have access to Amazon Marketing Services , use your amazon sponsored products search term report to mine ASINs that brought in sales to create product display ads on AMS targeting those ASINs.

如果您可以访问亚马逊营销服务,请使用您的亚马逊赞助产品搜索词报告来挖掘引入销售的asin,以便在针对这些asin的AMS上创建产品展示广告。

HACK #30

Tools like ExpertsRoundup.com and ZonWords.com will help you find out the backend keywords for your competitor’s products. There is also a way to do it for free if you have a Vendor Express account. You will need the product’s UPC code and can get it by gaming the Supply Product functionality in Vendor Express.

ExpertsRoundup.com和ZonWords.com等工具将帮助您找到竞争对手产品的后端关键字。如果您有一个供应商速递帐户,还有一种免费的方法。您需要该产品的UPC代码,并且可以通过在供应商Express中模拟供应产品功能来获得该代码。

HACK #31

Always have coupons running using the Money Off/Percentage off coupon inside Seller Central. You will sell more products. For example, every listing should have a coupon that says something like “Save 10% off your entire order when you order 2 or more items.”

始终使用卖家中心内的折扣/折扣优惠券来运行。你会卖更多的产品。例如,每个listing都应该有一张优惠券,上面写着“当您订购2个或更多项目时,可以打10%的折扣”。

HACK #32

We you run a lightning deal, start with low quantity and monitor it live. Slowly increase the units available as sales come in to keep the redeemed percentage high for social proof and make it appear like a hot product.

我们双方可以做一笔闪电交易,从低数量开始,并实时监控。随着销售额的增加,慢慢地增加可用的单位,以保持赎回比例高的社会证明,并使其看起来像一个热门产品。

HACK #33

Find or negotiate a price for your product on Alibaba or a similar site. Then go to upwork.com, find a Chinese translator and get this person to negotiate prices down from your current best price as if you were selling in China

在阿里巴巴或类似网站上找到或协商你的产品价格。然后去upwork.com,找一个中文翻译,让这个人把价格从你目前的最低价谈判下来,就像你在中国卖一样。

HACK #34

If you have AMS access, run more than one sponsored listing on each target ASIN. You will appear twice in your competitor’s listing.

如果您有AMS访问权限,请在每个目标asin上运行多个广告。您将在竞争对手的listing中出现多次。

HACK #35

If you have AMS access, find the ASIN you want to advertise and copy the ASINs of all the items that are "frequently bought together with..." Run an sponsored ad campaign on these ASINs and put in separate campaigns.

如果您有AMS访问权限,请找到您要做广告的ASIN,并复制所有“经常与……一起购买”的物品的ASIN,在这些ASIN上运行赞助的广告活动,并放入单独的活动。

HACK #36

Be sure the first line of your product description is convincing. It is what is used along with the image and price when doing Amazon does retargeting ads on Facebook.

确保产品描述的第一行是令人信服的。当亚马逊在Facebook上重新定位广告时,它与图片和价格一起使用。

HACK #37

Indexing & Relevance: For ORGANIC: Title + Bullets +Backend Terms + Category. For SPonSORED ADS: Title + Bullets + Description + Category

索引和相关性:用于建制:标题+五点+后端术语+类别。赞助广告:标题+五行+描述+类别

HACK #38

If you are running outside traffic from Google to Amazon, your Quality Score can have an enormous influence over the cost and effectiveness of your paid search campaigns. Learn all about the Quality Score and how to improve it here:www.wordstream.com/quality-score

如果你在谷歌到亚马逊的流量之外运行,你的质量分数会对付费搜索活动的成本和效率产生巨大影响。了解有关质量分数的所有信息,以及如何改进:www.wordstream.com/quality-score

HACK #39

Prevent 1-star reviews by immediately replacing the product or refunding a customer who complains. Tell them they do not need to hassle with sending the faulty item back.

对于有客诉的客户,通过立即更换产品或退款来防止一星级的评论。告诉他们,他们不必把有问题的东西寄回来。

HACK #40

Collect email list of potential buyers or VIP discount club members by using prize sites like fishbowlprizes.com and giving a high perceived value prize relevant to your niche in return for emails. The product does not need to be yours. It can be something else in your niche that has high perceived value. You can even drop ship the winner the prize from Amazon.

通过FishBowlPrices.com等奖励网站收集潜在买家或VIP折扣俱乐部会员的电子邮件列表,并提供一个感觉高价值的奖励,以换取电子邮件。产品不需要是你的。它可能是你所在的领域中其他具有高感知价值的东西。你甚至可以从亚马逊上直接发货到给获得奖励的人。

HACK #41

Create an auto campaign using only single words relevant to your product. Run it at a low bid under broad match for at least a month. You may be surprised at the results and what new keywords you discover.

只使用与产品相关的单个词创建自动营销广告。在广泛竞争下以低价竞标至少一个月。你可能会对结果和你发现的新关键词感到惊讶。

HACK #42

Go to chrome.google.com and search for and install the Keyword hacker tool. It will download all of the auto suggest keywords from Amazon for you for free.

进入chrome.google.com搜索并安装关键字hacker工具。它将免费从亚马逊下载所有自动推荐关键词。

HACK #43

Use Manage By Stats and their SellerMail to target repeat buyers with special offers, as well as people who have left reviews with discounted offers for new products since they will be more likely to review again.

使用manage by stats和他们的sellermail,以特别优惠的方式瞄准重复购买的买家,以及那些因为新产品带有折扣而留下评价的人,因为他们可能更愿意再次留评。

HACK #44

Rank higher in Google by using www.Askthepublic.com to find common questions about your product. Have friends or customers post those exact questions on your Amazon listing, then go answer them. After a little time, you’ll start getting traffic from Google to your Amazon page from people typing in those questions.

通过使用www.askthepublic.com查找有关您产品的常见问题,在Google中排名更高。让朋友或客户在你的亚马逊列表上发布那些确切的问题,然后回答他们。一段时间后,你将会从这些人答的问题当中获得从谷歌到你的亚马逊页面的路径渠道。

HACK #45

Use a service like this one to validate your pricing and learn of any special requirements for importing you may not be aware of:guidedimports.com/product-validation-cost-analysis

使用类似这样的服务来验证您的定价,并了解您可能不知道的导入的任何特殊要求:guidedimports.com/product-validation-cost-analysis

HACK #46

To get another similar product listed as a Frequently Bought Together, setup a % off promo. When customer buys item A, they get X% off Qualifying Purchase . No claim codeneeded. Check the "Detail page display text" option. It will show up under your Special Offer and Product Promos with an "Add Both to Cart" button.

若要将另一个类似产品列为经常一起购买的产品,请设置折扣促销。当客户购买项目A时,他们可以获得符合条件的购买的X%折扣。不需要索赔代码。选中“详细页面显示文本”选项。它将显示在您的特价商品和产品促销活动下,并带有“将两者都添加到购物车”按钮。

HACK #47

Find well-ranked niche sites on Google . Ask the website owner to place a prominent Amazon Partner link to your listing. Every month have them send their affiliate report and pay an extra bonus on top per sold product.

在谷歌上找到排名靠前的利基网站。请网站所有者在您的列表中放置一个显著的亚马逊合作伙伴链接,可以直接点击到你的listing页面。每个月让他们发送他们的会员报告,并对每个售出的产品支付额外的奖金。

HACK #48

Use social signals to improve your rank. Search "social signals" on Fiverr or use smmhouse.com to buy re-tweets and likes on your listing. You can also use the social links that Amazon gives you to help improve rank.

利用社交信号来提高排名。在Fiverr上搜索“社交信号”,或者使用smmhouse.com购买重新发布的tweets和你的物品。你也可以使用亚马逊提供的社交链接来帮助提高排名。

HACK #49

The most powerful words to use in your titles when advertising off of Amazon are “NEW” and “FREE”

当你在亚马逊外做广告时,标题中最有力的词语是“新”和“免费”。

HACK #50

Approach large traffic affiliate sites similar to your product. Pay them a one-time fee to install your Facebook Pixel on their site. Allow you to collect data for launches and create look-a-like audiences without building or having your own list.

接近与您的产品类似的大流量分支网站。向他们支付一次性费用,以便在他们的网站上安装Facebook像素。允许您收集发布数据并创建外观类似的访问群体,而无需构建或拥有自己的列表。

HACK #51

If you have 10 products, with $5 profit per unit each, 5 sales a day on average each on 5 marketplaces; this is $37,500 dollars profit a month, and it is much easier to accomplish than selling one product on one market in the equivalent of 250 pieces a day.

如果你有10种产品,每单位利润5美元,5个市场平均每天销售5次;这是每月利润3.75万美元,而且要比在一个市场上以每天250件的价格销售一种产品容易得多。

HACK #52

Keep a 10 pixel white border all the way around your main image if you are pushing the envelope on what is allowed in a main image. Do not bleed graphics or images to the edges. Amazon’s bots checking on improper image usage will skip over it in most cases thinking it is your product all on a white background.

如果你把信封按在主图像中允许的范围内,那么在主图像周围保留一个10像素的白色边框。不要将图形或图像超出到边缘。亚马逊的机器人程序会检查不正确的图像使用,在大多数情况下会跳过它,认为它是你的产品,所有的背景都是白色的。

HACK #53

Add misspellings Amazon does not auto correct and Spanish keywords to your listing to get more long-tail keywords that usually are not very competitive.

添加拼写错误的词,亚马逊不会自动更正,将西班牙语关键词添加到listing中,以获得更多的长尾关键词,这些关键词通常不是很有竞争力。

HACK #54

Have good social media exposure that lets customers contact you easily. Include a insert in every order with your contact information, coupon, and link to grab their email in exchange for tips/tricks, information, or a user manual on your product.

拥有良好的社交媒体曝光率,让客户轻松与您联系。在每个订单中包含一个插入内容,其中包含您的联系信息、优惠券和链接,以获取他们的电子邮件,以交换有关您产品的提示/技巧、信息或用户手册。

HACK #55

Amazon recently did away with the MSRP retail price tag on listings that showed how much customers save over retail pricing. You can still achieve this by showing a regular price and making the sale price with a far out end date your regular price. This will show the percentage off on the listing and helps conversions.

亚马逊最近取消了可以显示消费者比零售价节省了多少钱MSRP零售价标签。你仍然可以通过显示一个固定的价格和使销售价格与一个遥远的结束日期你的固定价格来实现这一点。这将显示出价格折扣的百分比,并帮助转换。

HACK #56

Use a service like ZonPages.com to manage your coupon distribution, email follow-up, and get real email addresses for many of your customers. They can also automatically feed yourAmazon customers into your Facebook Custom Audiences keeping them up to date at all times as new orders come in.

使用ZonPages.com这样的服务来管理您的优惠券分发、电子邮件跟进以及为许多客户获取真实的电子邮件地址。他们还可以自动将您的Ramazon客户输入您的Facebook自定义访问群体,以便在新订单到来时随时保持他们的最新状态。

HACK #57

A lot of Amazon buyers opt out of receiving emails from sellers. If you really need to get a message through, write [important] in the beginning of the subject line to get it through.

许多亚马逊买家选择不接收卖家的电子邮件。如果你真的需要传达一条信息,在主题行的开头写上[重要]来传达它。

HACK #58

When running promos and giveaways, use the social sharing URLs from Amazon for Facebook, Twitter and Pinterest as the links to Amazon. This sends social signals to Amazon saying that the product is hot on social networks.

当运行促销和赠品时,使用亚马逊的Facebook、Twitter和Pinterest的社交分享链接作为到亚马逊的链接。这向亚马逊发送了社交信号,表明该产品在社交网络上很受欢迎。

HACK #59

Monitor your Seller Feedback. Most of negative ones can be removed because they are either a product review or are too vague. Just cut-and-paste the order number and open a case with Amazon under Customers and Orders in the contact section. Click the “Customer Feedback Removal Request” and paste the order number. Many times it will be immediately removed without even having to be reviewed by a human.

监控卖家的反馈。大多数负面评论都可以删除,因为它们要么是产品评论,要么过于模糊。只需剪切并粘贴订单号,然后在customer and orders下与亚马逊建立联系开case。单击“客户反馈删除请求”并粘贴订单号。很多时候,它会立即被移除,甚至不需要人来检查。

HACK #60

Download your Amazon business and advertising reports and import them into powerbi.microsoft.com to get a whole new perspective and visualization on what is happening in your business

下载您的亚马逊业务和广告报告,并将其导入powerbi.microsoft.com,以获得一个新的直观性的透视表来观察销售变化。

HACK #61

Remember on Amazon all searches are buyer searches. If you can find 500 long-tail keywords that get just 10 searches each per month, that’s 5,000 searches per month. If 20% buy, that is 1,000 extra sales per month. Optimize your product listing to capture these sales. Run paid + SEO traffic campaigns to own these keywords.

记住,在亚马逊上,所有搜索都是买家搜索。如果你能找到500个长尾关键词,每个月只有10个搜索,那就是每月5000个搜索。如果20%的人购买,那就是每月增加1000个销售额。优化您的产品列表以获取这些销售。运行付费+搜索引擎优化流量运动拥有这些关键字。

HACK #62

Use Pinterest to research your niche. Request invites from big boards and pin 5 images daily. Use sociapanel24.com to buy re-pins on your pins. Re-pin 80-100 images daily and have more than 10 boards related to your niche and follow 100-200 people daily. You can gradually increase daily followings to 399 a day.

利用Pinterest研究你的利基。每天从大黑板和pin 5图片请求邀请。使用sociapanel24.com在您的别针上购买重新的别针。每天重新输入80-100张图片,并有10多个与你的利基相关的板,每天跟踪100-200人。你可以逐渐增加每天的随访次数到399次。

HACK #63

The cents your price ends in can make a difference in conversion. These are considered to be the best, in order: .45, .50, .89, .90, .95, .99, .00

价格上面的分的兑换率会有所不同。这些被认为是最好的,顺序是:.45,.50,.89,.90,.95,.99,.00

HACK #64

Use a ManyChat auto Facebook bot with your Facebook ads to quickly build a very responsive Facebook Messenger list.

在Facebook广告上面使用Manychat 自动机器人,可以快速建立一个非常灵敏的Facebook信使列表。

HACK #65

Run a video creation contest offering a $250 gift card for the best 2-minute video about your product. Have them post to Youtube and give you permission to download it. Run the videos in split tests in Facebook ads to determine the winner, then use the top videos in your ads and upload to Amazon via Gen.Video.

运行一个视频创建比赛,提供250美元的礼品卡,以获得关于您产品的最佳2分钟视频。让他们发布到youtube并允许你下载。在Facebook广告中运行分割测试中的视频以确定赢家,然后使用广告中的顶级视频并通过gen.video上传到Amazon。

HACK #66

Have a product on Amazon where a customer posts a very unflattering photo on your listing that is killing our conversion rate Send an email to your customer list saying that you are holding a "creative photo competition". They have to post a photo of our product on their review and whichever one we liked the most, that person would win an Amazon gift card or a year’s supply of product for example. Within a few hours, the unflattering photo will probably get pushed off the page. Plus you will get some great photos and new reviews on your listing.

在亚马逊有一个产品,客户在你的列表上贴了一张非常不讨人喜欢的照片,这会降低我们的转化率?给你的客户名单发一封电子邮件,说你正在举办一场“创意照片大赛”。他们必须在他们的评论中张贴一张我们产品的照片,无论我们最喜欢哪一张,这个人都会赢得一张亚马逊礼品卡或一年的产品供应。在几个小时内,这张不讨人喜欢的照片可能被推离此页面。另外,你会得到一些很棒的照片和新的评论。

HACK #67

Use Keepvid.com to download high quality videos posted to Youtube and other sites

使用keepvid.com下载发布到YouTube和其他网站的高质量视频

HACK #68

Sports & Outdoors & Apparel are only categories where variations all have same BSR. Sometimes sellers will add unrelated items as variations, so you need to be very careful when using tools like Jungle Scout that use BS to determine demand. They can be very misleading.

运动&户外&服装是唯一的所有变体都有相同的BSR类别。有时卖家会添加不相关的物品作为变体,所以在使用诸如Jungle Scout之类的工具来确定需求时,您需要非常小心。它们极其容易误导人。

HACK #69

Focus on ROI not Profit to scale faster! ROI formula = profit/investment Item A: Sells for $10, with $3 profit, $3 landed cost, and $4 FBA fee. To make $3000 profit, you need to sell 1000 items. Sunk cost: $3000, profit: $3,000. ROI: 100% Item B: Sells for $150, with $60 profit, $45 landed cost, and $45 FBA fee. To make $3000, you only need to sell 50 items. Sunk cost: $1500, profit: $3,000. ROI: 200% Item B requires less upfront capital, same profit, and higher ROI so your money can compound faster.

专注于投资回报而不是利润,以更快地扩展规模!ROI公式=利润/投资项目A:售价10美元,利润3美元,落地成本3美元,FBA费用4美元。为了赚取3000美元的利润,你需要卖出1000件商品。沉没成本:3000美元,利润:3000美元。投资回报率:100%项目B:售价150美元,利润60美元,落地成本45美元,FBA费用45美元。要赚3000美元,你只需要卖出50件。沉没成本:1500美元,利润:3000美元。投资回报率:200%的项目B需要更少的前期资金,相同的利润,更高的投资回报率,这样你的钱可以更快地复合。

HACK #70

Check out this page for a pretty good list of tools and resources for Amazon sellers:amzping.com/resources/big-list-of-software-tools-for-amazon-sellers

查看此页面,了解亚马逊卖家的工具和资源列表:amzping.com/resources/big-list-of-software-tools-for-amazon-sellers

HACK #71

Sign for an Amazon Associates account to track the external traffic you send to Amazon and make an extra commission on what you sale. You cannot link from an email or PDF, from paid ads or use redirects, but you can link from a static web or social media page.

签署一个Amazon Associates帐户,以跟踪您发送给Amazon的外部流量,并对您销售的产品收取额外的佣金。您不能从电子邮件或PDF、付费广告或使用重定向链接,但可以从静态网站或社交媒体页面链接。

HACK #72

Old-fashioned snail mail can work great for reaching your customers with offers and coupons. The entire process can be automated with services like lob.com,snailresponder.com, and sendoutcards.com

老式的蜗牛邮件可以很好地为您的客户提供优惠和优惠券。整个过程可以通过lob.com、snail responder.com和sendoutcards.com等服务实现自动化。

HACK #73

Headed to the Yiwu market, or just want another place to source products Check out this site featuring the merchants of the year-round market: http://en.yiwugou.com

去义乌市场,还是想换个地方采购?查看全年市场商家网站:http://en.yiwugou.com

HACK #74

When doing keyword research, find as many seed keywords as you can and put them into tools like LISGraph.com and Google Keyword Planner to find as many variations of ways to find your product as possible.

在进行关键字研究时,尽可能多地查找种子关键字,并将它们放入lisgraph.com和google keyword planner等工具中,以找到尽可能多的方法来找到产品。

HACK #75

Most courses teach and most people source small, lightweight inexpensive products. But large, oversize items can be a lot better choice. There’s usually better ROI, less competition, lower ACoS and you can get to profitability faster. You can rank them easier and scale faster.

大多数课程都在教学,大多数人都会购买小巧、轻便、便宜的产品。但是大的,超大的物品可能是更好的选择。通常有更好的投资回报率,更少的竞争,更低的ACO,你可以更快地实现盈利。您可以更容易地对它们进行排名,并更快地进行缩放。

HACK #76

Consider posting your product as a deal on Slickdeals, FatWallet, Life Hacker Deals and other deal websites. Just Google Deal of the Day sites for a big list

考虑将您的产品作为交易发布在Slickdeals、Fatwallet、Life Hacker Deals和其他交易网站上。只需谷歌的日常交易网站就可以获得一个大清单。

HACK #77

Diablo, trafficbot.diaboliclabs.com is a good tool to send keyword based traffic to your listings . Mix 20% wishlist , 10% add to cart and 5% sales to rank for a keyword.

diablo,trafficbot.diabolicabs.com是一个很好的工具,可以将基于关键字的流量发送到您的列表中。混合20%的心愿单,10%的加入购物车,5%的销售额排名关键字。

HACK #78

To buy more time on long-term storage fees, send in large amounts of inventory right after the Feb 15 and Aug 15 deadlines. That way when the next long-term fee comes around, your inventory will not be six months old and will not get hit with the big fee. You’ll have an extra 6 months to clear it out.

为了在长期储存费用上争取更多的时间,在2月15日和8月15日的最后期限后立即发送大量的存货。这样,当下一个长期费用到来时,您的库存将不会是六个月大,也不会受到高额费用的冲击。你还有6个月的时间来清理。

HACK #79

1 star review fix: Get a 1-star review Send a hand written letter by postal mail, with the 1 star review printed and inserted with the letter. If the product was faulty, include 2 free replacements and tell the customer that you've personally acknowledged their 1 star review, and want to make it right for them. Tell them no need to return the faulty product. A lot of 1-star reviews get turned into 5-star reviews with this technique. .

一星级评审修正:获得一星级评审?以邮寄方式寄出一封手写的信件,并在信中加上印刷和插入的1星评论。如果产品出现故障,包括2个免费的替换品,并告诉客户您已经亲自确认了他们的1星级评价,并希望使其适合他们。告诉他们不需要退回有问题的产品。很多一星级的评论用这种技术变成了五星级的评论。.

HACK #80

If you are having trouble getting a keyword to be indexed by Amazon, try going to the ‘More Details’ tab and add the keywords to the style name, shape, and finish type fields. Wait 15 minutes, then check again to see if they are indexed.

如果你的一个关键字被亚马逊索引时遇到困难,可以尝试转到“更多细节”选项卡,然后将关键字添加到样式名、形状和完成类型字段中。等待15分钟,然后再次检查它们是否已编入索引。

HACK #81

Get reimbursed for items Amazon loses and damages or that customers get refunded for but never return. You can use a tool like Refund Genie, or do it manually:1. Reports - Fulfillment - Payments - Reimbursements

亚马逊丢失和损害赔的产品得到赔偿金或顾客得到退款但永远不会退货的物品。您可以使用退款精灵等工具,也可以手动操作:1.报告-履行-付款-偿还

2. Reports - Fulfillment - Inventory - Inventory Adjustments and Found, see if Misplaced = Found; for lost items that haven't been found in 30 day period - you can get reimbursement)

报告-履行-库存-库存调整并找到的项目,查看是否放错=找到;对于30天内未找到的丢失产品,您可以获得报销)

3. Reports - Fulfillment - Customer Concessions - FBA Customer Returns

报告-履行-客户优惠-FBA客户退换货

Contact Amazon support by e-mail and ask for Reimbursement, just don't bombard them with more than 10 Reimbursement requests at the same time.

通过电子邮件联系Amazon支持部门并要求赔偿,但不要同时向他们发送超过10封的赔偿要求邮件。

HACK #82

When you run out of inventory, and will be out more than a few days, ‘close’ your listing in Seller Central until you come back into stock to freeze your daily sales averages and regain rank quickly after coming back into stock. Just modify anything on the listing to go from closed status to active again.

当你的库存耗尽,并且将超过几天,在卖家中心“关闭”你的listing,直到你回到库存冻结你的每日平均销售额,并在回到库存后迅速恢复排名。只需修改listing的任何内容,即可从关闭状态再次转到活动状态。

HACK #83

Use Geni.us to rotate Storefront URLs when sending external traffic for ranking organically on Amazon.

使用geni.us在外部流量发送店铺前台URL链接,以在亚马逊上面进行有机排名。

HACK #84

If you already sell in the USA and want to list the same products in UK, always use the same EAN or UPC number in the UK listing and it will show all your reviews from the USA on the UK listing.

如果您已经在美国销售并希望在英国列出相同的产品,请务必在英国清单中使用相同的EAN或UPC编号,它将在英国清单上显示您在美国的所有评论。

HACK #85

Create your own Facebook Audience to target by using the Chrome extension called xtra.pro. It will scrape Facebook groups based on keywords and find email addresses of people posting about that keyword. import those email addresses in to a custom audience on Facebook and target them with your discount offers or engage them to build a community

使用名为xtra.pro的chrome扩展名创建自己的Facebook目标受众。它将根据关键词刮取Facebook用户组,并找到发布该关键词的用户的电子邮件地址。将这些电子邮件地址导入到Facebook上的自定义访问群体中,并以您的折扣优惠为目标,或让他们参与建立一个社区。

HACK #86

You can save money on customs bonds by going direct instead of going through your broker or forwarder. Check out bonds4customs.com. You can also save money on shipment insurance by going direct with a company like traderiskguaranty.com

可以在客户联系上面进行海鲜,而不是通过你的经纪人或货代。查看bonds4customs.com。您还可以直接与traderiskguaranty.com这样的公司联系,以节省运输保险费用。

HACK #87

If your Chinese supplier is shipping your goods direct to Amazon for you, do not use their address as the ship from. Instead use a forwarder’s address in California when setting up your shipment. You can save $1000s this way.

如果您的中国供应商为您直接将您的货物运送到亚马逊,请不要使用他们的地址作为发货地址。相反,在设置装运时,请使用加利福尼亚州的货运代理地址。这样可以节省1000美元。

HACK #88

The keywords in your canonical url drive major keyword power within Google’s organic search. Influence your canonical url by making the first 5 words in your title what you want them to be followed by a hyphen or colon. Amazon will skip numbers and stop words and if you have more than 5 before the hyphen they will randomly select five.

你的标准URL中的关键词在谷歌的有机搜索中驱动着主要的关键词能力。通过让标题中的前5个单词后面跟一个连字符或冒号来影响规范的URL。亚马逊会跳过数字和停止字,如果你在连字符前有5个以上,他们会随机选择5个。

HACK #89

Amazon has a formula for how many emails you can send on a daily basis through their system. It is 5 X + 600. So if you are sending something to your previous customers via Amazon messaging, keep this limit in mind.

亚马逊有一个公式,可以计算出你每天可以通过他们的系统发送多少电子邮件。这是5倍+600。因此,如果您通过Amazon消息向以前的客户发送内容,请记住这一限制。

HACK #90

When creating a multi-channel fulfilled order if you use a pre-determined order id, Amazon will take forever to send out the unit. If you allow Amazon to generate its own order id the unit is shipped the next day. Allow Amazon to create their order id for speeds shipping.

当创建一个多渠道配送订单时,如果您使用预先确定的订单ID,亚马逊将一定会发送此产品。如果您允许亚马逊生成自己的订单ID,此产品将在第二天发货。允许亚马逊创建他们的订单ID以加快发货速度。

HACK #91

When a Question is posed on your listing, Amazon sends the seller an email saying there is a customer question. Answer as a seller and fill your answer with your best keyword rich phrases that make real sentences. Sometimes the questioner , will ask a follow-up and you can answer about a whole other use for your product. The keywords in the Questions and Answers are indexed almost immediately if they are relevant to the item.

当一个问题出现在你的listing上时,亚马逊会给卖家发一封电子邮件,告诉他有一个客户问题。以卖家的身份回答,并用你最好的关键词,能造出真正的句子短语填写你的答案。有时发问者会要求跟进,你可以回答关于你的产品的其他用途。如果问题和答案中的关键字与产品相关,那么它们几乎立即被索引。

HACK #92

Search Google using one of your main keywords or phrases. If no Youtube video appears on page 1, create one using the keyword or phrase in the title. Run an Amazon Giveaway requiring the video be watched before entry. Within a few days your Youtube video should be ranking on Page 1 of Google. Be sure your Youtube video has a link back to your Amazon product in its description.

使用你的一个主要关键字或短语在谷歌搜索。如果第1页上没有YouTube视频,请使用标题中的关键字或短语创建一个视频。运行一个亚马逊赠品,要求视频在进入前被观看。几天之内,你的youtube视频应该排名在google的第一页。确保你的YouTube视频在描述中有一个指向你的亚马逊产品的链接。

HACK #93

Create scarcity on your listings. For FBM - keep your inventory quantity available to less than 10 to show scarcity. This makes the customer think you only have a few left and will get them to buy it faster. For FBA - you can create a multi-channel fulfillment order, but have it HOLD the inventory instead of shipping it. So if you have 100 units, create the hold order for 10 units, and then you have one left. After the one sells, you can cancel the hold order, and create a new one for 10 units.

在你的listing上创造稀缺性。对于FBM-保持库存数量少于10,以显示稀缺性。这让客户觉得你只剩下几个了,会让他们更快地购买。对于FBA,您可以创建一个多渠道配送订单,但是让它保存库存而不是发货。所以如果你有100个产品,创建10个产品的保留订单,然后你还有一个。售出后,您可以取消保留订单,并为10个产品创建一个新订单。

HACK #94

To jump start sales of a multi-pack variation, take your singe variations and make it a price slightly lower than your competition. Run PPC ads on that variation. But price your multipack variation at the exact same price. When the buyer lands on your page, it is a no-brainer to buy the multi-pack at the same price. Slowly raise your prices over time to get them where you want to be. People think it is a typo so they jump on it.

要想开始销售多包装的变体产品,就用你的单一变体产品,使其价格略低于你的竞争对手。在那个变体上开启PPC广告。但是,以完全相同的价格为您的多包装变体定价。当买家登陆你的页面时,以同样的价格购买多包装是一件很容易的事情。随着时间的推移,慢慢地提高你的价格,以达到你想要的目的。人们认为这是一个打字错误,所以会蜂拥而至。

HACK #95

Adjust your pricing so it looks like a real sale to customers. For example: Set the regular price to a high price like $99.99 then adjust the sales price. Most people if they want to sell it for $90 will put $89.99. However customers know this trick and won’t believe its really on sale. Instead put it at an odd number like $88.74 then they are more likely to think its a REAL sale.

调整你的价格,让它看起来像真正的销售给客户。例如:将正常价格设置为99.99美元这样的高价格,然后调整销售价格。大多数人如果想以90美元的价格卖掉它,他们会把89.99美元卖出去。然而,客户知道这个把戏,不会相信它真的在销售。相反,如果把它放在一个像88.74美元这样的奇数上,那么他们更可能认为它是一个真正的销售。

HACK #96

If you are planning on doing an Amazon Giveaway, go to Amazon.com and do a search by keyword to find your product. Then setup the giveaway from that page. This will get you sales credit for the keyword you searched for, which is great if you are buying a lot of units for your giveaway.

如果你打算做一个亚马逊赠品,去amazon.com搜索关键字,找到你的产品。然后从那个页面设置赠品。这将获得你搜索的关键字的销售信誉,如果你为赠品购买大量的产品,这是很好的。

HACK #97

When doing giveaways with Facebook groups, Pinterest boards, bloggers etc. use a viral share referral thank you page to gather 2-10x more emails. A good one is vyper.io

当与Facebook群组、Pinterest板、博客等做赠品时,使用病毒分享推荐感谢页面收集更多2-10倍的电子邮件。好的是vyper.io。

HACK #98

If you host videos on AWS , you can use links to them in your email follow-ups without Amazon stripping them out.

如果你在AWS上主办视频,你可以在邮件跟进中使用到这些视频的链接,而不需要Amazon将其分离。

HACK #99

If your product is exactly the same as a top competitor, copy the main image of your top competitor’s listing and advertise Product Display Ads on his listing through AMS at a lower price. People will think its the same product and click on it because its a cheaper price.

如果您的产品与顶级竞争对手完全相同,可以复制顶级竞争对手列表的主图像,并通过AMS以较低的价格在其listing上发布产品展示广告。人们会认为它是同一种产品,并点击它,因为它的价格更便宜。

 
友情链接
鄂ICP备19019357号-22