阿里巴巴，爱奇艺发布短视频博客VLOG应用App
Tech星球周四独家报道称阿里巴巴已经开始对其秘密开发的短视频博客vlog应用软件“粗盐”进行内部测试。
Alibaba, iQiyi to Launch Short Video Apps for Vlogging
Tech Planet reported Thursday that Alibaba has started an internal trial of its secretly-developed video blog application “Cuyan”.
这是阿里巴巴在2018年推出其短视频平台“鹿刻”之后的最新动向，“鹿刻”是由电商平台淘宝开发的产品，目的是通过电商和短视频平台的结合去更好地响应消费者的需求。但是这个app后来从应从程序商店下架了，因为它泛电子商务的性质没有吸引足够多的用户。
It’s the latest move after Alibaba rolled out its short video platform “Luke” in 2018, a product developed by e-commerce platform Taobao in order to better respond to consumer demand by combining e-commerce with a short video platform. The app was then removed from app stores because it didn’t attract enough users due to its pan-ecommerce nature.
Tech星球表示，“粗盐”app不以电商为主，更专注于普通人日常生活的分享和记录，突出视频博客和娱乐的特点。
The “Cuyan” app focuses more on sharing and recording the daily life of the ordinary people, highlighting the features of video blogs and entertainment instead of e-commerce, Tech Planet said.
与此同时，在线视频平台爱奇艺也推出了名为“PAO”的视频博客vlog产品。爱奇艺旗下“随刻”版app是今年4月推出的，集长视频、短视频、原创内容、社区互动为一体的视频分享平台，而最新的app“PAO”保留了“随刻”的原始设计和功能，是爱奇艺“随刻”版的升级版本。不过“PAO”平台仅为视频博客功能而设计。
Meanwhile, online video platform iQiyi has also launched a vlogging product named “PAO”. As an upgraded version of iQiyi’s “Suike” which was launched in April as a video-sharing platform with long and short form videos, original content and community-based interaction, the new app “PAO” keeps the original design and function of “Suike”. However, it is a platform designed for video blogs only.
在抖音短视频火热的当下，阿里巴巴和爱奇艺也都在入局短视频，更高级的进阶视频博客vlog，向海外油管YouTube学习，谁能分得一杯羹做起来呢？
在写这篇文章之前，我特意体验了爱奇艺的“PAO”Vlog，说实在可能是一个新的app，目前的定位和整体设计，推荐机制，对我来说都没有很大的吸引力。目前多以普通人日常点滴为主，没有过多的明星和网红，虽说更加平民，但是少了很多冲击性，视觉性的震撼。颜色也是黑色的背景，整体上少了一些活力。
至于阿里巴巴的“粗盐”app，目前只是内测阶段，在app stores上还未能找到， 但是通过Tech星球分享的独家体验，可以看出“粗盐”不管是在图标颜色还是整体设计风格上，都比“PAO”更加明亮，小清新，更加吸引眼球。“要粗盐，不要平淡”的slogan显得特别有趣。
至于谁能抢占市场，做出成绩，我们期待“粗盐”的上线！
