Instagram is running the risk of falling victim to the Kylie Jenner effect. Instagram正冒着成为凯莉詹纳效应受影响者的风险。
As Instagram users have started launching complaints over the social media app’s recent move to promoting short-form videos , Jenner, one of the app’s most-followed women, posted an Instagram Story boosting a popular post urging the platform to “Make Instagram Instagram Again” by focusing on photo-sharing, rather than Reels. Her sister, Kim Kardashian, also joined the chorus of voices backing the post’s “. Sincerely, Everyone” statement by sharing it to her own page.
随着用户开始对社交媒体应用程序Instagram最近推广短视频的举措提出投诉，该应用程序最受关注的女性之一詹纳发布了一个 Instagram 故事，推动了一个受欢迎的帖子，敦促该平台“让 Instagram 再次成为 Instagram ”-通过专注于照片分享，而不是卷轴。她的姐姐金卡戴珊也加入了支持帖子的“合唱团”。真诚地，“每个人”的声明通过分享到她自己的页面。
The Change.org petition featured in the original post shared to both Jenner and Kardashian’s stories — the former to an audience of 353 million followers and the latter to 326 million followers — has received a boost of over 50,000 signatures, with more rolling in by the second. The description of the petition argues for the return of chronological timelines, an algorithm that prioritizes photos over video, and more consideration for the platform’s creators.原帖中的 Change.org 请愿书分享给詹纳和卡戴珊的故事——前者有 3.53 亿粉丝，后者有 3.26 亿粉丝——已经收到了超过 50,000 个签名，更多的是由第二，请愿书的描述主张回归时间线，一种将照片优先于视频的算法，以及对平台创作者的更多考虑。
But Instagram has heard the cries and is responding with a firm “No.”但 Instagram 已经听到了呼声，并以坚定的回应说：“不”。
“I’m hearing a lot of concerns about right now about photos and how we’re shifting to video,” Instagram head Adam Mosseri said in a statement. “Now, I want to be clear, we’re gonna continue to support photos. It’s part of our heritage.”Instagram 负责人亚当·莫塞里 在一份声明中说：“我现在听到很多关于照片以及我们如何转向视频的担忧。这是我们传统的一部分。”
He added: “That said, I need to be honest: I do believe that more and more of Instagram is going to become video over time. We see this even if we do nothing… So we’re gonna have to lean into that shift.”他补充说：“也就是说，我需要说实话：我确实相信随着时间的推移，越来越多的 Instagram 会变成视频。即使我们什么都不做，我们也会看到这一点……所以我们将不得不适应这种转变。”
But while Mosseri may be doubling down in their favor toward video, Instagram certainly doesn’t want to lose Jenner. The platform previously hit the social media jackpot back in 2018 when the reality star unintentionally encouraged users to ditch Snapchat and move over to Instagram Stories by speaking out against Snapchat’s then-new formatting.但是，虽然 Mosseri 可能会加倍支持视频，但 Instagram 肯定不想失去 詹纳。该平台曾在 2018 年赢得社交媒体大奖，当时这位真人秀明星无意中鼓励用户放弃 Snapchat，转而使用 Instagram Stories通过公开反对 Snapchat 当时的新格式。
Though Instagram Stories first launched in 2016, it took users a while to transition from Snapchat, which was the pioneer in sharing photos and videos with a 24-hours shelf life.尽管 Instagram Stories 于 2016 年首次推出，但用户从 Snapchat 过渡需要一段时间，后者是分享照片和视频的先驱，拥有 24 小时的保质期。
But where Jenner goes, the followers, well, follow. So when she tweeted, “Sooo does anyone else not open Snapchat anymore Or is it just me… ugh this is so sad,” in 2018, the app felt an immediate impact. In fact, Snapchat’s stock, which, to be fair, was already on a downward trend, suffered a loss estimated to have been between $1.3 billion and $1.6 billion, according to Vox. 但是詹纳去哪里，追随者，嗯，也会跟随。所以当她发推文时，“那...其他人就不再打开 Snapchat 了吗？还是只有我……啊，这太可悲了，”2018 年，这款应用立即感受到了影响。事实上，据 Vox 称，Snapchat 的股票，公平地说，已经处于下跌趋势，损失估计在 13 亿美元至 16 亿美元之间。
But from Instagram’s perspective, they’ve overtaken an once-über popular app in the past, so why wouldn’t Reels, their version of TikTok, be able to topple the world’s most-downloaded app, too In short, it’s because their most influential influencers don’t want it to.但从 Instagram 的角度来看，他们已经超越了一个曾经非常流行的应用程序，那么为什么他们的 TikTok 版本的 Reels 也不能颠覆世界上下载量最大的应用程序呢？简而言之，这是因为他们最有影响力的用户不希望这样。
参考：Kim Kardashian and Kylie Jenner Slam Instagram For Copying TikTok - Rolling Stone
